Our Story

Established in 1962, Phil Peel Jewellers has been a familiar and trusted jewellery business in the Rockhampton and Central Queensland region for over 50 years. We pride ourselves on our individual customer service and the ability to ensure you find the perfect gift whether it may be a fine jewellery item, a watch or gift for every occasion. We are proud to be a member of Australia’s largest buying group for independently owned and operated businesses. This group has been in operation for over 33 years. For you, this means access to the most comprehensive selection of fine jewellery from Australia and all over the world. We specialise in those items that you will not typically find at your average chain jewellery store. Our focus is to provide customers with a unique experience ensuring that they have a timeless piece that will last for many generations to come. We have an on-site repair jeweller and access to the latest CAD technology and 3D printing so that you can custom design a truly individual piece. All of our staff are highly skilled and pride themselves on specialist customer service, where nothing is too big or too small to focus on. The store is also a member of the Jewellers Association of Australia (JAA) and is a signatory for the jewellery code of ethics within Australia.